Looking ahead to the New Year, cosmetic plastic surgeons around the country weighed in on upcoming trends in cosmetic surgery to the American Society for Aesthetic Plastic Surgery (ASAPS), who came up with a list of “predictions” for 2011.
Two areas where they anticipate growth are face lift surgery and injectables.
Demand for face lifts and other facial rejuvenation surgery will increase as the economy continues to improve. Non-surgical facial rejuvenation procedures will also see growth, but people who have been putting off face lift surgery for the past few years because of the economy will be ready in 2011, the society predicts.
The growth and popularity of injectables, already the most popular non-surgical procedure according to ASAPS’s 2009 statistics, will continue to increase as fillers continue to evolve and new products and brands enter the market. Botox, Dysport, and Restylane are just a few of the many choices for today’s consumer.
One area where they see change ahead is in fat reduction techniques. While liposuction will remain the standard in surgical fat reduction, new non-surgical techniques, such as Velasmooth, will continue to be developed — including freezing, zapping and lasering fat — as alternatives to surgery.
Another area of change in the past decade is the increase in the diversity of the cosmetic surgery patients, and the society predicts this trend will continue to grow stronger than ever.
“Aesthetic surgery and cosmetic medicine will continue to spread across the spectrum of our population, as plastic surgeons further tailor treatments to meet the sometimes unique needs of that expanding population,” the society predicts. One example of this targeted treatment is Asian blepharoplasty, an eyelid surgery technique developed specifically for Asian patients.
The full list of cosmetic surgery predictions is available at surgery.org.
