A new online survey found that women “expect their cosmetics to deliver flawless skin and sun protection.” Conducted by Neutrogena Cosmetics and Harris Interactive, the survey was done online and had 1,018 women participate.
Survey highlights:
- 58% said they want a product that delivers flawless skin tone, if they could only own one cosmetic product
- 68% would be willing to give up something for a year to have flawless skin
- 46% said that wearing or using cosmetic products and makeup is an extension of their overall skincare routine
- 56% use cosmetics with SPF to provide protection from UV rays
- 51% of women over 55 said the key benefit they want from a product is to minimize the look of fine lines and wrinkles
Some of the more traditional cosmetic benefits of makeup came in lower in results: longer lashes (8%), fuller looking lips (3%) and cheekbone definition (2%).
The survey also revealed that while the trend is to have a more natural look, putting on makeup is still an essential part of many women’s morning routines. Forty-two percent said if they had to choose between makeup and breakfast when pressed for time, they would choose to put on makeup.
Many women surveyed recognize the damage sun can cause to their skin, as over half (56%) say they wear cosmetic products and makeup with SPF protection. Older women are more likely to wear SPF cosmetic products and makeup year round, 72% vs. 50%. Learn more about the survey at the Johnson & Johnson website.
Dr. Heffernan carries medical grade skin care products from SkinMedica, Clinique Medical and isClinical.





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