ABC News recently spotlighted a growing cosmetic procedure trend: Bro-tox, as in Botox for men.
Actor Johnny Markoudakis told ABC that he got Botox injections in his forehead and around his eyes, and a week later people told him he looked more refreshed.
But Bro-tox patients include more than just actors, models and metrosexuals, according to ABC.
For instance, Marc from Detroit is 38 and works at a chemical company. “I do a lot of industrial type work, getting dirty. … And I restore old cars,” Marc told ABC.
When he started noticing that he had some wrinkles and that he was looking older, his wife decided to get him Botox for Christmas.
“The card was very nice,” Marc said. “But then there was a little note that said … ‘Botox’ on it, and I was a little shocked. … It’s just not anything I thought I would do for myself.”
Marc used the gift and now has less noticeable crow’s feet thanks to Botox.
Cosmetic Procedures Becoming More Popular for Men
ABC News reports that over 300,000 men got Botox last year, a 10% increase from the previous year. Men are getting more cosmetic procedures in general — one in eight cosmetic surgery procedures is now performed on men.
According to the report, from 2010 to 2011, eyelid surgeries increased by 15% for men, facelifts by 14% and liposuction by 7%.
The American Academy of Cosmetic Surgery (AACS) says the five most popular procedures among men are Botox, hair transplantation/restoration, laser hair removal, microdermabrasion and liposuction.
A consumer survey by the AACS found that 12% of men plan to have cosmetic surgery at some point in the future and that 83% of men believe that personal appearance plays a role in their professional success and advancement.




Today’s consumers looking to have cosmetic work done have many procedures to choose from, but some have been shown to be more safe and effective than others. A new
A new
Actress Courtney Thorne-Smith is helping to educate consumers on 
More men are getting cosmetic surgery, and a recent survey conducted by the American Academy of Cosmetic Surgery (AACS) found that 12 percent of men said they plan to have cosmetic surgery at some point in the future.
There is no definitive evidence that using Botox to prevent wrinkles is effective, but despite this, there has been a large increase over the last few years in the number of 20-somethings getting 

